Seoul Semiconductor focus shift on 3030 LED

Seoul Semiconductor focus shift from 5630 LED to 3030 LED in 2013, to compete with Nichia’s better price/performance (P/P) 767 series on the market.

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For the past three years, Seoul Semiconductor’s main product had been the mid-powered 5630. However, the company has recently turned its attention towards 3030 LED in 2013, to compete with Nichia’s better price/performance (P/P) 767 series on the market, said Scarphen Sun, Principal Engineer for Korean LED package manufacturer Seoul Semiconductor at the company’s LED Lighting Application Seminar on October 22nd.

For the first time ever, mid-powered LEDs have surpassed high-powered LEDs this year in total production value, showing wide usage of mid-powered LEDs. Though 3030 LED was well received from the market, Nichia’s 757 LED received a much higher evaluation. Seoul Semiconductor and Taiwan manufacturer Lextar therefore launched 3030 LED products in hope to counter the 757 series by Nichia.

Seoul Semiconductor is the first manufacturer to release the 5640 package LED, pointed out Sun. Three years has passed since then and the company is now turning towards 3030 package LED in 2013. The luminosity of the 3030 LED products is higher than that of the 5530 spec and production costs for the 3030 is also lower than the 5630.

Aside from high P/P, Seoul Semiconductor’s 3030 packaged LED also gives clients more room for design due to the reduced package size. Compared with Nichia’s 757 series, chip temperature in the 3030 is lower than the 757 series by three degrees when the driver reaches 1w showing better heat dissipation performance.

The 3030 package LEDs have already entered U.S. lighting manufacturer TCP’s supply chain, which is one of Nichia’s biggest clients for the 757 series.

About Seoul Semiconductor

Seoul-Semiconductor-logo

Seoul Semiconductor Co., Ltd is a Korean company manufacturing LED devices. The company is listed on KOSDAQ. The company is producing LED packages in two plants in Ansan, Korea. The total production capacity is 4 billion LED packages per month.[2]Seoul Semiconductor has invested over 10% of sales revenue in R&D as a global LED manufacturer focusing on technology. In particular, the company owns the world’s leading a wide range of LED technology and production capacity in areas, such “nPola”, “Acrich” and deep UV LEDs, the world’s first commercially-produced AC LED.

About Nichia

Nichia-logo

Nichia is a Japanese chemical engineering and manufacturing company, headquartered in Tokushima, Japan with global subsidiaries, that specializes in the manufacturing and distribution of phosphors, including light-emitting diodes (LEDs), laser diodes, battery materials, and calcium chloride. The Nichia Corporation comprises two divisions-Division 1, responsible for phosphors and other chemicals, and Division 2, responsible for LEDs. Headquartered in Tokushima, Japan, Nichia is the world’s largest supplier of LEDs. It designs, manufactures, and markets LEDs for display, LCD backlighting, automotive and general lighting applications with the broadest product portfolio across the entire visible spectrum. With 6,600 employees and multiple subsidiaries worldwide, Nichia achieved sales of approximately US$2.3 billion in 2007.

Seoul Semiconductor focus shift on 3030 LED